Long Before All This Happened
Long before any of this came to be, I had already dreamed of working in advertising. Actually, since the moment I first understood what advertising was.
And that’s how it all began.
I was around eleven or twelve, way before ChatGPT or Canva, when websites were still coded directly in Notepad. Almost no one knew how to do it. But I did, though to be honest, I can’t remember how I learned.
Back then, I designed and coded the website for my school. I didn’t know it at the time, but that was the moment I chose my path: to create.
A few years later my brother, who’s nine years older than me, was studying journalism. One of his college friends saw me building websites and asked, “Do you do all this by yourself?”
I said, “Yes.”
What he said next would change my life forever:
“Have you heard of the Technical School of Communication?”
I had no idea what it was, but I instantly liked the sound of it.
Then he added, “That’s where you go to become an advertiser.”
My mind exploded.
Cut to me, sitting in one of the desks at the Technical School of Communication. I was about fourteen or fifteen, holding onto one big dream: to become an advertiser.
It was a distant dream for the son of a shop salesman and a seamstress. I was living in the suburbs of Rio de Janeiro, in a neighborhood called Méier. My parents had never even met an advertiser in their lives.
But they supported me anyway.
The rest is a mix of professional story, dream come true, and a whole lot of hard work.
Thank you for visiting my portfolio.
Everything here was made with care, dedication, and one belief:
You can make it in this industry without stepping over anyone.
And without becoming more blasé with every new award.
See you soon.
My journey
1987_ Born in Rio de Janeiro
1999_ Built the official website of the school I studied at
2001_ Started working at my mom's beachwear factory
2005_ Completed high school with a specialization in advertising
2006_ Began a bachelor's degree in advertising
2008_ First job in the industry writing for an advertising news website
2010_ Entered the agency world as a Copywriter
2012_ Completed Miami Ad School’s Miami Ideas Program
2012_ Named Luerzer’s Archive Student of the Year
2015_ First recognition at Cannes Lions
2015_ Moved to São Paulo to work at Neogama/BBH
2017_ Transitioned to Ogilvy
2018_ Joined Publicis, then moved to Grey
2019_ Joined CP+B Brasil
2021_ Promoted to Associate Creative Director at GUT
2022_ Became Creative Director at GUT São Paulo
2022_ Took on a new challenge as Creative Director at Africa
2025_ Became Creative Director at Artplan
2025_ Won my first Grand Prix at Cannes Lions
AWARDS
Cannes Lions
36 lions, including a Grand Prix
2025
Grand Prix / Industry Craft — Nigrum Corpus
Gold / Design — Nigrum Corpus
Gold / Health & Wellness — Nigrum Corpus
Bronze / Health & Wellness — Nigrum Corpus
Silver / Radio — Fishermen Storytellers
Silver / Brand Experience — Fishermen Storytellers
Bronze / Entertainment — Cheering for the Rain
Bronze / Direct — Re-Commerce Atacama
Bronze / Media — Re-Commerce Atacama
Bronze / Digital Craft — The Odyssey of Wilson
Bronze / Sustainable — SOS BEES
2024
2024_ Silver Lion, Brand Experience
2024_ Silver Lion, Direct
2024_ Bronze Lion, SDG
2024_Bronze, Social & Influencer
2023
2023_ Gold Lion, Radio
2023_ Silver Lion, Entertainment for Music
2023_ Bronze Lion, Outdoor
2023_ Bronze Lion, Health & Wellness
2023_ Bronze Lion, Design
2023_ Bronze Lion, Brand Experience
2023_ Bronze Lion, Brand Experience
2023_ Bronze Lion, Radio
2022
2022_ Silver Lion, Direct
2022_ Silver Lion, Media
2022_ Bronze, Social & Influencer
2022_ Bronze, Brand Experience
2019
2019_ Bronze Lion, Direct
2019_ Bronze Lion, PR
2019_ Bronze Lion, Social
2019_ Bronze Lion, Brand Experience
2019_ Bronze Lion, PR
2018
2018_ Bronze Lion, Outdoor
2017
2017_ Silve Lion, Promo
2017_ Bronze Lion, Print and Publishing
2017_ Bronze Lion, Media
One Show
One Show, Best of Discipline – "Heinz Hidden Spots"
One Show, Gold – "Heinz Hidden Spots"
One Show, Gold – "Heinz Hidden Spots"
One Show, Silver – "Heinz Hidden Spots"
One Show, Silver – "Heinz Hidden Spots"
One Show, Silver – "Heinz Hidden Spots"
One Show, Bronze – "Heinz Hidden Spots"
One Show, Bronze – "Heinz Hidden Spots"
One Show, Bronze – "Heinz Hidden Spots"
One Show, Bronze – "Heinz Hidden Spots"
D&AD
Graphite Pencil – "Files of Freedom"
Graphite Pencil – "Heinz Hidden Spots"
Wood Pencil – "Heinz Hidden Spots"
Wood Pencil – "Heinz Hidden Spots"
Wood Pencil – "Heinz Hidden Spots"
Wood Pencil – "The Autism Journey"
Hit me up
https://www.linkedin.com/in/prosas/
pedrorosas20@gmail.com