Everyone remembers Wilson, the volleyball who drifted away at sea in the final scene of Cast Away. But what if that wasn’t the end of his story?
To celebrate the power of connection, Vivo brought Wilson back by imagining an epic journey across oceans, deserts, cities and storms. A journey fueled by one purpose: to reconnect.
Years after being lost, Wilson washed up on a distant shore. From there, he began his odyssey. Passed from hand to hand, place to place, each stop added to his story. Until he finally found his way back to where he truly belonged.
The film turned a pop culture icon into a symbol of something greater. In a world where distance can feel overwhelming, Wilson reminded us that connection always finds a way, and Vivo is here to make sure it does.
It wasn’t just a campaign. It was a reunion. Emotional, cinematic and unforgettable.